JBNU

At CES 2026, Jeonbuk National University (JBNU) showcased its cutting-edge academic research and innovation on one of the world’s largest technology stages. KOTLA-USA was entrusted with the full design and execution of JBNU’s exhibition space, transforming the brand’s academic excellence into a compelling, functional, and visually engaging booth.

The design concept focused on clarity of spatial organization and strong visual identity, using modular structures, integrated lighting systems, and custom fabrication to highlight JBNU’s research achievements. Open circulation and carefully placed interaction zones enabled clear sightlines and intuitive visitor flow, while branded graphic panels and fabric structures reinforced the university’s presence on the global stage. Every construction detail—from structural framing to electrical and lighting integration—was precisely engineered and coordinated by KOTLA-USA to deliver a seamless and professional exhibition environment. The result was a booth that not only attracted attention from global visitors but also reflected JBNU’s academic prestige with a modern and cohesive design execution.