KOCCA Booth

KOCCA Booth at SXSW 2025
Designed and built by KOTLA_USA
The KOCCA booth at SXSW 2025, proudly designed and constructed by KOTLA_USA, stood out with its modern, clean, and brand-driven aesthetic. Dominated by a signature purple colour scheme, the “KOREA PAVILION” made a bold and recognisable impression on the exhibition floor.
Design & Construction Highlights:
Open-concept booth with dual access points, allowing smooth visitor flow and maximum visibility.
Prominent “KOREA PAVILION” and “KOCCA” signage, both at eye level and elevated, ensuring strong brand visibility from a distance.
A large LED display screen showcased digital content, games, and creative media from Korea, serving as a dynamic visual centre piece.
Smart layout with neatly arranged tables and chairs created a welcoming environment for consultations, networking, and product demos.
Coordinated carpet flooring in matching purple tones enhanced the booth’s cohesive and professional look.
User Experience:
The booth achieved a balance between professionalism and approach ability, perfectly suited for the creative and tech-forward atmosphere of SXSW.
The open, uncluttered layout facilitated meaningful interactions and encouraged international engagement.
KOTLA_USA’s Role:
Through this project, KOTLA_USA demonstrated its expertise in translating national brand identity into a physical space. From precise construction to impactful colour coordination and functional design, the KOCCA booth became a striking, high-impact presence—effectively reflecting Korea’s digital creativity and cultural innovation at one of the world’s leading creative festivals.