KOTRA Pavilion at ASD 2025

KOTRA Pavilion at ASD 2025 – The Face of Korean Innovation, Built by KOTLA-USA
Designed & Executed by KOTLA-USA – Your Strategic Partner in Global Exhibitions

At ASD Market Week 2025, one of the largest and most influential B2B trade shows in North America, the KOTRA Pavilion stood out as a vibrant hub of Korean innovation, quality, and style. But behind this eye-catching success was not just great products—it was the visionary planning and seamless execution by KOTLA-USA, the trusted partner for international exhibition success in the U.S.

KOTLA-USA was not merely a booth builder.
We engineered the space. We elevated the brands. We brought the story to life.

What Did KOTLA-USA Do for the KOTRA Pavilion?
Concept & Layout Strategy
KOTLA-USA created a unified master plan for the entire KOTRA Pavilion—ensuring smooth traffic flow, smart zoning by product category, and optimized brand visibility throughout.

Premium Turnkey Booth Construction
With a full-service team based in the U.S., we built the entire pavilion to global standards—on time, on budget, and with high-impact aesthetics.

Customized Brand Experiences
Each company—like ShineB, HAUS COOK, and ILWOUL GML—had its own distinctive space within a unified theme. KOTLA-USA ensured each booth reflected the individual brand’s identity while maintaining harmony across the entire pavilion.

End-to-End Support, From Korea to Las Vegas
We coordinated every detail: design consultations in Korea, logistics & material handling in the U.S., installation, on-site tech support, and post-show services.

The Result?
The KOTRA Pavilion became a major foot-traffic magnet at ASD 2025.

Korean brands gained powerful exposure and elevated presentation on the international stage.

Exhibitors could focus on networking and closing deals—while KOTLA-USA handled everything else.

KOTLA-USA – More Than a Booth Builder
We are your strategic exhibition partner for entering and succeeding in the U.S. market.

✔️ Smart Design – Precision Build – Dedicated Support

✔️ Korean Sensibility – American Expertise

✔️ Full-Service Solutions – Risk-Free, Hassle-Free

With KOTLA-USA, your booth isn’t just a space – it’s a statement.
Let’s make your next exhibition unforgettable.